# northsail.io

> AI-optimized mirror of northsail.io containing 50 pages totalling 60,686 words of clean markdown content, structured data, and semantic HTML. Original source: https://northsail.io/. Last updated: 2026-06-12T11:52:45.929Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [A Different Kind Of Custom Software Development Company](/content/site-root.html): A reliable custom software development company that you will enjoy working with. We do not offshore any part of our work or process. Request a free quote. (798 words)

## Articles & Blog Posts

- [Let Northsail Show You the Reason You Shouldn't Handle Every Project Internally](/content/articles/benefits-of-outsourcing-your-project-development/index.html): The development team requires clear, actionable milestones that they can work towards throughout development, and that you can use to track their progress. (2,122 words)
- [horizon/articles/tactics-for-using-gifs-to-increase-customer-engagement.html](/content/horizon/articles/tactics-for-using-gifs-to-increase-customer-engagement.html) (1 words)
- [horizon/articles/high-performance-landing-pages-vs-pages-that-don-e2-80-99t-convert.html](/content/horizon/articles/high-performance-landing-pages-vs-pages-that-don-e2-80-99t-convert.html) (1 words)
- [Ruby Gems with Native Extensions in AWS Lambda](/content/articles/aws-lambda-ruby-2-7-pg-gem-libldap-error/index.html): After upgrading a Serverless AWS Lambda project to the ruby2.7 runtime we were greeted with an unexpected error in functions that leverage the pg gem. (848 words)
- [Northsail Knows the Value of E-Commerce Versatility](/content/articles/understanding-why-you-need-a-mobile-app-for-your-business.html): In addition to the business models that could benefit from a mobile app, DTC e-commerce companies can potentially reap the most rewards from a mobile app. (1,837 words)
- [What are Customer Data Forms?](/content/horizon/articles/7-tips-on-how-to-increase-customer-form-conversions.html): Customers that aren't engaged with your site or content, simply won't convert. If you want to increase your revenue stream, try out some of our useful tips. (1,917 words)
- [What is Artificial Intelligence (AI)?](/content/horizon/articles/the-pros-and-cons-of-using-ai-to-create-website-content.html): Computers can learn and perform tasks much faster than a human can, which is partly why AI has become a point of contention with both scientists and artists. (2,164 words)
- [What is Customer Acquisition?](/content/horizon/articles/customer-acquisition-vs-retention/index.html): Finding a balance between customer acquisition & customer retention is essential for both expanding your business' customer base and increasing its profitability. (2,045 words)
- [horizon/articles/9-useful-suggestions-for-your-next-site-design/index.html](/content/horizon/articles/9-useful-suggestions-for-your-next-site-design/index.html) (1 words)
- [Creating a Digital Customer Experience](/content/horizon/articles/9-things-you-should-avoid-on-your-website/index.html): Not every website is created equally. As important best practices are to designing a new one, you'll want to avoid these common pitfalls on your next project. (2,133 words)
- [What is Pay-Per-Click (PPC) Advertising?](/content/horizon/articles/a-guide-for-how-to-start-pay-per-click-advertising/index.html): Are you using pay-per-click advertising? Are you using it well? If not, you could be wasting your marketing budget and missing out on engagement opportunities. (2,298 words)
- [The holiday season is upon us](/content/horizon/articles/improve-your-website-to-boost-conversions-this-holiday-season.html): The season of sales is upon us. If you want your business to reap the benefits of seasonal revenue, you need to make your store a holiday shopping destination. (1,703 words)
- [What is Color Theory?](/content/horizon/articles/picking-the-right-colors-for-your-brand-and-website.html): Have you ever been to a site that was visually off-putting? Odds are you clicked away immediately. We have some tricks to prevent that from happening to you. (1,814 words)
- [What are Emoji Symbols?](/content/horizon/articles/using-emojis-effectively-in-your-marketing-materials.html): Whether it's a smiley face or a thumbs up emoji, these visual icons have become a prominent force in both social media marketing as well as website designs. (1,969 words)
- [What is an 'Exit Rate'?](/content/horizon/articles/exit-rates-what-are-they-and-how-can-they-help-optimize-your-website.html): The number of pages on your site has a large impact on how your exit rates look (i.e., having 2-3 pages outside of your checkout makes it hard to monitor). (1,658 words)
- [What is a Content Marketing Strategy?](/content/horizon/articles/creating-meaningful-content-that-encourages-organic-traffic.html): When you think about SEO tactics that draw more conversions, what comes to mind? If you didn't say meaningful content, you could be losing out on some revenue. (2,238 words)
- [What is 'Organic Traffic'?](/content/horizon/articles/how-to-increase-your-organic-website-traffic/index.html): Have you ever heard of on-page SEO and the benefits it brings? If not, we've got some incredible tips you can use to help increase your organic website traffic. (1,717 words)
- [Northsail Understands the Importance of Internal Balance](/content/articles/downfalls-of-in-house-app-design-and-development/index.html): Having dedicated teams implies those people have limited other responsibilities. That means that they can focus on the development they're responsible for. (1,997 words)
- [Northsail Knows the Importance of Making a Good Impression](/content/articles/tips-for-your-next-mobile-app-launch/index.html): Your new app launch strategy will have an enormous impact on the potential success that your app can find in its marketplace. Thankfully, these tips can help. (2,271 words)
- [What is Your Conversion Rate?](/content/horizon/articles/improving-your-ecommerce-website-conversion-rate/index.html): Does your website exist almost exclusively for the purpose of selling products/services? If so, your conversion rate needs to be one of your top priorities. (1,858 words)
- [horizon/articles/tips-for-adding-a-customer-loyalty-program-to-your-website.html](/content/horizon/articles/tips-for-adding-a-customer-loyalty-program-to-your-website.html) (1 words)
- [horizon/articles/starting-your-first-link-building-campaign/index.html](/content/horizon/articles/starting-your-first-link-building-campaign/index.html) (1 words)
- [What are Key Metrics?](/content/horizon/articles/how-to-improve-your-metric-tracking/index.html): Would you want to drive a car blindfolded? Probably not. But if you're not tracking key metrics that impact your business, you might as well be driving blind. (1,914 words)
- [What are Typefaces vs Fonts?](/content/horizon/articles/picking-the-right-typefaces-vs-fonts-for-your-brand.html): How many times have you sat looking at an empty document wondering what font or typeface to use? These decisions are even more important when building a website. (1,996 words)
- [What is a Product Description Page?](/content/horizon/articles/tactics-for-improving-conversions-from-your-product-pages.html): Product pages have been a source of basic product information, since the dawn of the internet. But if you want to beat competitors, you need more info than that. (2,167 words)
- [horizon/articles/strategies-for-growing-your-customer-base/index.html](/content/horizon/articles/strategies-for-growing-your-customer-base/index.html) (1 words)
- [What is Your 'Sales Team'?](/content/horizon/articles/suggestions-for-improving-your-sales-team-training/index.html): Sales teams aren't just the reps that are selling your products/services. We believe that the responsibility lies with other parts of your business as well. (2,395 words)
- [horizon/articles/understanding-keywords-and-how-to-use-them/index.html](/content/horizon/articles/understanding-keywords-and-how-to-use-them/index.html) (1 words)
- [What are Strategic Partnerships?](/content/horizon/articles/a-guide-to-creating-strategic-partnerships/index.html): Working with another business to achieve mutual goals is an intricate dance. You have to work towards the same goals, without stepping on each other's toes. (1,635 words)
- [What is Website Content?](/content/horizon/articles/blogs-articles-faqs-things-your-website-could-be-missing.html): Diversifying the types of content on your website is a strategy that growing businesses can't overlook. It needs to be meaningful, relevant, and educational. (1,888 words)
- [What is a 'Widget'?](/content/horizon/articles/widgets-what-they-are-and-how-they-can-improve-your-sites-ux.html): Widgets that you integrate into your website can offer either minor UX benefits for potential customers, or play a huge role in your site's user engagement. (1,614 words)
- [horizon/articles/7-tips-for-reducing-your-bounce-rates/index.html](/content/horizon/articles/7-tips-for-reducing-your-bounce-rates/index.html) (1 words)
- [horizon/articles/understanding-affiliate-marketing-and-its-benefits-for-your-business.html](/content/horizon/articles/understanding-affiliate-marketing-and-its-benefits-for-your-business.html) (1 words)
- [What is a 'Target Audience'?](/content/horizon/articles/a-guide-for-how-to-find-your-target-audience/index.html): It's great if you're drawing a lot of website traffic, but if your bounce rates are high, you could be reaching the wrong type of audience for your business. (2,134 words)
- [The Current State of Ruby Editors](/content/articles/lean-ruby-ide-switching-from-rubymine-to-vscode/index.html): Learn how to get the most out of Visual Studio Code, Solargraph and other key extensions for a lean and mean Ruby IDE. (1,027 words)
- [Northsail Knows the Importance of Versatility](/content/articles/features-to-include-in-your-next-mobile-app/index.html): Some essential features (i.e., digital clocks, calendars, etc.), are built right into your operating system to provide the best user experience from day one. (2,026 words)
- [How Does Search Engine Optimization (SEO) Work?](/content/horizon/articles/search-engine-optimization-what-is-it-and-why-does-it-matter.html): SEO are website strategies you can implement, so when consumers search online for the products/services you offer, your brand is near the top of their SERPs. (1,688 words)
- [What is CRO? Why does it matter?](/content/horizon/articles/cro-what-is-it-and-why-does-it-matter/index.html): Conversion Rate Optimization is the process of getting a visitor to perform a desired action on your site. This usually means a sign-up or an online purchase (1,605 words)
- [What is Brand Marketing?](/content/horizon/articles/improving-your-brand-marketing-campaigns/index.html): Brand marketing includes product marketing, as well as support from other marketing departments. It's a fusion of in-store and digital marketing strategies. (1,719 words)
- [What's in a name?](/content/articles/hello-from-northsail-software/index.html): Hello from Northsail Software, a high-end software agency. (555 words)
- [The Solution](/content/articles/ruby-sassc-illegal-instruction/index.html): Ruby SassC [BUG] Illegal instruction (356 words)
- [The Downfalls of In-House App Design & Development](/content/articles/index.html): Explore and discover our thoughts, insights and introspection on technology and software development, carefully crafted from the crew at Northsail Software. (449 words)
- [Before](/content/articles/aws-lambda-ruby-behind-application-load-balancer/index.html): AWS Lambda, Ruby behind Application Load Balancer. (538 words)
- [Leveraging Bitbucket Pipelines for Continuous Integration/Delivery | Northsail](/content/articles/continuous-integration-delivery/index.html): Leveraging Bitbucket Pipelines for Continuous Integration/Delivery. (442 words)
- [The Northsail Approach to Kentico Websites](/content/articles/kentico-web-development-partnership/index.html): We are now an official Kentico solution partner that only uses Kentico for our CMS solutions. Let’s start our journey with Kentico today! (298 words)
- [Programmatically Type Casting a TreeNode in Kentico | Northsail](/content/articles/programmatically-type-casting-a-treenode-in-kentico.html): Programmatically Type Casting a TreeNode in Kentico (235 words)
- [Who is Zebra?](/content/articles/zebra-isv/index.html): We are an authorized member of the Zebra PartnerConnect program as an Independent Software Vendor (ISV). (309 words)
- [Why Lighthouse?](/content/articles/announcing-lighthouse-digital-marketing-analytics-and-reporting-platform.html): Announcing Lighthouse by Northsail, a powerful digital marketing analytics and reporting platform that will streamline and automate your operations. (299 words)
- [sitemap-xml.html](/content/sitemap-xml.html) (1 words)

## Resources

- [Full Page Index](/index.html): Browse all cached pages with rich metadata
- [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines
- [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery
- [Robots.txt](/robots.txt): Crawler directives